Lions International Creativity? Festival 2012,two gold?He was awarded the Lions Prize.This time,four of the aviator style that inherits the legendary Heritage,a special equipped with a special yellow lens weather dimming lens "Amber Matic lens" and co-Collection to "Ray-Ban Ambermatic (Amber Matic) 2012 Limited Edition",I launched in July 13 (Friday).The four Aviator style engraved "Ambermatic 2012"Limited release in five stores to carry the Ray-Ban trunk show!1923,the United States John? Mak Lady lieutenant of the Army Air Corps,the history of the Ray-Ban Aviator,which began from that and asked the development of sunglasses to protect the eyes of pilots from the sun glare and ultraviolet light.Pilot for sunglasses,which was completed through the years of 6 years to complete,it is equipped with the famous green lens in teardrop shape as Ray-Ban?
Green,has been formally adopted in the United States Army Air Corps in the next '30.Commercially available in '36 also start,representing the sunglasses function itself on the next '37,it was cut off the light (Ray) (Ban) that with a name brand was born.Is this limited release "Amber Matic Limited Ede"Amber Matic" lens which is employed in ~Ishon ",developed in 1974,the light quantity and characterized by a change in color density of the lens depending on the weather.Pale amber under cloudy weather,at the time of fine weather to BrownThe changes,according to the amount of light is blocked by the glare can vary,to ensure a comfortable vision.The day cold the sunshine it changes to dark gray,to exhibit excellent protection even against direct light and polarized light."Ambermatic 2012" four aviator style of engraved "Amber Matic Limited Edition" is,Shibuya Paris Miki,Shinjuku Kazuma,poker face Rukua Osaka store,Aigan MOZO WonderCity (Nagoya),
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and is limited release in five stores of glasses of Miki Shinsaibashi.With the model that becomes the Ray-Ban icon,7 photos to represent the world of each eraRay-Ban communication to expand campaign "RAY-BAN LEGENDS" is intended to be recorded for each age a scene that becomes the Ray-Ban's history and legend over 75 years.Photographer Mark? SeligerBut photos taken in California has captured seven of the legendary moment,each of the photographs again take down the one of every 10 years,is inspired from the person that is not caught in the convention of realThat.Which character also wearing the Ray-Ban of icons,each photo is reminiscent of each story,we have captured the feature in faithful color to that era.75 anniversary and made new group of divine this yearLEGEND COLLECTION reproduces the vintage lensIt reproduces the original lens of its founding "LEGEND COLLECTION" appeared.Those Ray-Ban,which celebrates its 75th anniversary wanted to presented in the first collection - I wonder if it is a starting point regression? Green,Pink,Special Collection to make blue of the three colors of the lens"LEGEND COLLECTION" is also the icon model of Ray-Ban as "AVIATOR",
"ROUND METAL",and the four models of the newly appeared was the "METEOR" this year "LARAMIE",green,pink,blue 3Collection equipped with the color of the lens.This green lens that appeared in the "LEGEND COLLECTION" is reproduce the lens that was developed initially in the 1930s that Ray-Ban was born.It is formality adopted in the United States Army Air Corpsit was given to have the episode that it was pale green color of the lens of concentration than the G-15 lens,which is the current standard.In addition,pink and blue color of the beautiful had been developed in the 1960s GarasureWe have reproduced the lens.Brand since the birth of,the Ray-Ban unique that have continue to have a commitment to lens "LEGEND COLLECTION".It symbolizes the Ray-Ban,which has created a legend with the times,and become a premium collectioning.To participate in the event to get the ticket!July 28 (Sun),Roppongi Hills Arena.Here,the "Ray-Ban (Ray-Ban)" Special the latest sunglasses style and technology and can experience with music of events "Ray-Ban SUMMER PARTYproduced by block.fm "it will be held.By entry in the following way,I want you to get the invitation.
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The two ways to entry to the event"Ray-Ban SUMMER PARTY produced by block.fm" is,to enjoy the performance by the gorgeous DJ and artist of more than 20 sets of a total,but premium day.In addition to the performance on stage at the venue,Sunglasses of technology the Experience can be area and photo session space,such as also the emergence of Ray-Ban.Special events top DJ of this country is gathered,the first 1,000 people will be invited.Get a special ticket from the official site of ① Ray-BanIf you post a photo to access the following "Ray-Ban.com",get a coupon with a special invitation.Photos of the post is also a communication campaign theme of Ray-BanAnd in honor of the "ENVISION",posted a special "vision" that your envision.In this summer most of the memories,even in a piece that is multiplied by the favorite sunglasses,anything OK.Day towards the special invitation,and especiallyScripture is prepared."Ray-Ban TECH" latest model of the collectionCustomizable collection "LIGHT RAY"Fused the tradition and the latest technology of the Ray-Ban brand from "Ray-Ban TECH" collection,which can be customized can be yourself replace easily lens "LIGHT RAY (Light?Ray) "is available from mid-August in the whole country of Ray-Ban dealer.Lens in three sets,and pay attention to cost performance of ￥ 37,800!Always it was born from Ray-Ban,which has set the mission of creating innovative eyewear,using the technology and cutting-edge material that has the most evolved "Ray-Ban TECH" breakthrough Thang categoriesLas "LIGHT RAY".
"LIGHT RAY",by using a flexible and durable special material for the frame,it is possible that the user himself can replace the safe and easy lens.It is also a masterpiece of Ray-Ban and "AviatorIn "model,lens classic basic color,gradient color-conscious trend,in each of three types of functional polarized lenses set the lens to suit the situation and moodBest model that can be enjoyed by easily replaceable.The model of legend that is loved by many people as it is,has become a unique sunglasses to propose a new style.New variations appearance of unique color and print!Pop print the popular Ray-Ban RARE PRINTS (rare print) Series colorful,from the popular model "Wayfarer","BLOCKS (block)" and "TYPADELIC (Taipaderikku)" notNew variations stand appeared.I was born and inspired from the 80's,unique in pop collectionOriginal of the design of the Wayfarer,rare print special series that appeared in a combination of colorful new patterns.It has become a valuable limited edition printThat."BLOCKS (block)",the block print was born in inspired by the pop culture of the 1980s is a unique model,it is aligned with all four colors."TYPADELIC (Taipaderikku)" is of one,colorful "PEACE & LOVE,FREEDOM" in character distinctive model,it has been subjected to even back in print in front.
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